Your Missing Piece to Marketing Results

Most brands don’t fail because they lack effort.

They struggle because decisions are unclear, overlapping, or reactive. Skipping strategy doesn’t save time, it creates slow results and rework. This is why every Birdcage engagement begins with strategy

FOR NEW + SMALL BRANDS

Blueprint Strategy

Our signature, psychology-informed strategy to give instant clarity & confidence to move ahead

✓Audience Profiles
✓ Audience Psychology
✓ Brand USP
✓ Brand Key Messages
✓ Brand Visual Aesthetic
✓ Funnel Map
✓ Product & Offer Pathway
✓ Content Plan

Best for:

New brands
Existing brands not yet running paid ads at scale

Fee:$AUD 7,000 + GST

Delivery:10 business days from initial strategy session. Delivered by Senior Marketers only.

See The Process

FOR ESTABLISHED BRANDS

Gold Standard Marketing Master Plan

Blueprint Strategy + Presence Audit + Action Plan. Bring all marketing into alignment plus tools, templates & additional coaching.

STRATEGY

✓Audience Profiles
✓ Audience Psychology
✓ Brand USP
✓ Brand Key Messages
✓ Brand Visual Aesthetic
✓ Funnel Map
✓ Product & Offer Pathway

AUDITS

✓ Website CRO Audit
✓ Paid Ads Audits
✓ Email Marketing Audits
✓ Organic Social Media Audits

ACTION PLANS + TEMPLATES

✓ Advanced Social Media Content Plan
✓ Email Flow Blueprints
✓ Paid Ads Funnel Maps
✓ Landing Page Wireframe Templates
✓ Organic Social Canva Templates

Best for:
Brands with existing ads, email, website and/or social presence, who have:

Plateaued and can’t reach next level
Are spending too much on marketing
Feel their marketing efforts are disconnected
Are launching new offers or about to invest heavily in digital marketing

Fee:$AUD 20,000 + GST

Delivery: 25 business days from initial strategy session. Delivered by Senior Marketers only.

See The Process

Blueprint Strategy

A clarity-first strategy that defines your audience, positioning and marketing funnel so you know exactly what to say, on which platforms on and why.

A short, focused engagement designed to clarify the foundations of your marketing.

This is for brands that feel pulled in multiple directions and want confidence before investing more time, money, or resources.

Best for:

New brands
Existing businesses restructuring offers or messaging
Teams resetting direction
Founders who want clarity without overhauling everything
Clear direction for content creation & wider marketing

You’ll leave with:

Clear decisions around audience, brand, messaging, and funnel direction
The Master Strategy File
The Executive Summary Presentation

Step 1

STRATEGIC Discovery

A focused discovery session (60 minutes)

We begin with a structured conversation designed to identify where clarity has broken down.

It’s a diagnostic discussion that reveals:

What’s being avoided
What’s being overcomplicated
What’s actually driving results

Step 2

RESEARCH and STRATEGY DEVELOPMENT

Deep analysis and strategy build completed by us (approx. 10 business days)

This is where we:

Analyse your audience, offers, messaging, and funnel
Identify friction, gaps, and duplication
Make clear strategic decisions based on evidence and experience
Document the reasoning so the strategy holds under pressure

Step 3

STRATEGY Documentation

Two complementary deliverables

You’ll receive:

The Master Strategy File
The complete working strategy. This includes all analysis, decisions, context, and rationale. It becomes the source of truth for your business.

The Executive Summary Presentation
A concise, decision-ready summary designed for leadership and teams. This is the version used to align, communicate, and execute.

Step 4

STRATEGY Preparation & Alignment

Executive walkthrough (60 minutes)

We present the Strategy on a live call with opportunity for feedback and questions.

Step 5

DECIDING what happens next

You don’t need to decide this upfront

Once the strategy is complete, we help you determine the most appropriate next step based on what the strategy actually shows.

Moving into a Full Funnel Strategy & Action Plan
Or taking the strategy and executing independently

GOLD Standard Marketing Masterplan

A complete, execution-ready strategy across all digital platforms, with a clear action plan that shows exactly what to do, when to do it, and how to make it work.

This engagement includes everything in the Blueprint Strategy, plus a detailed action plan across your full marketing funnel.

It’s designed for businesses that want clarity and a structured plan for execution.

In addition to the core strategy, this includes:

A full audit of existing platforms and channels
Clear guidance on what to keep, improve, or remove
Identification of gaps where platforms or systems are missing
A prioritised action plan across the full funnel including templates

Best for:
- Established brands ready to scale
- Teams that want alignment and focus
- Businesses about to invest more seriously in marketing
- Operators who want fewer decisions going forward
You can execute this plan internally, with partners, or with Birdcage.

Step 1

STRATEGIC Discovery

A focused discovery session (60 minutes)

We begin with a structured conversation designed to identify where clarity has broken down.

It’s a diagnostic discussion that reveals:

What’s being avoided
What’s being overcomplicated
What’s actually driving results

Step 2

RESEARCH and STRATEGY DEVELOPMENT

Deep analysis and strategy build completed by us (approx. 10 business days)

This is where we:

Analyse your audience, offers, messaging, and funnel
Identify friction, gaps, and duplication
Make clear strategic decisions based on evidence and experience
Document the reasoning so the strategy holds under pressure

Step 3

STRATEGY Documentation

Two complementary deliverables

You’ll receive:

The Strategy File
The complete working strategy. This includes all analysis, decisions, context, and rationale. It becomes the source of truth for your business.

The Strategy Brief
A concise, decision-ready summary designed for leadership and teams. This is the version used to align, communicate, and execute.

Step 4

STRATEGY Preparation & Alignment

Executive walkthrough (60 minutes)

We present the Strategy on a live call with opportunity for feedback and questions.

Step 5

AUDIT & AUCTION Plan

We audit everything that impacts acquisition and conversion through the lens of your strategy, including:

Brand + messaging

Homepage and key landing pages
Core offer pages
Brand consistency across touchpoints
Messaging alignment across platforms

Funnel + conversion

Lead magnets / opt-ins
Email flows (welcome, nurture, abandoned cart, post-purchase)
Sales pages and conversion paths
Booking flow (if service-based)
Checkout flow (if eComm)

Traffic + acquisition

Paid ads accounts (Meta/Google/TikTok etc.)
Organic social (content structure, consistency, conversion path)
Website CRO (site structure, intent mapping, content gaps)

Product Pathway

Offer redundancies
Pricing

In 2025, 93% of clients kept working with us after strategy

Many clients choose to continue working with us after strategy because the system is already in place, not because they’re pressured to. Clarity creates momentum and once decisions are clear:

Execution becomes simpler
Teams move faster
Confidence increases
Results are inevitable

If you’re not sure where to start

That’s exactly what strategy is for. If growth feels heavier than it should, and you want to stop guessing what to do next, this is the place to begin.