Maddy
Avery.
Nearly 20 years in marketing. Hundreds of founder-led brands built from the ground up. A methodology used by thousands of businesses worldwide — and global partnerships with TikTok, Adobe, and HP. The Flight Path Method exists because the industry was failing the people it was supposed to serve.
The brands behind the brand.
Maddy is a strategic content creator and trusted advisor to SaaS platforms, tech companies, and B2B brands — known for translating complex ideas into resonant messaging that appeals directly to business leaders and entrepreneurs.
Her portfolio includes successful collaborations with globally recognised brands including HP, TikTok, Adobe, GoHighLevel, and Framer — showcasing her ability to elevate brand visibility and credibility among influential business audiences.
"The most valuable thing you can do right now is get very clear on who you're talking to, the feeling you're creating, and build every single thing from that."
Marketing pattern reader.
Maddy is a globally regarded marketing strategist known for her sharp insights, disarming directness, and ability to cut through complexity with clarity and conviction.
With almost 20 years experience across agency, in-house, and entrepreneurial landscapes, Maddy's strength lies in distilling big ideas into structured, profitable action.
Her signature frameworks blend audience profiling, funnel architecture, and brand storytelling into one cohesive path — built not for algorithms, but for real people.
Three ways she moves markets.
Through Hatch, Flight School, and Built by Birdcage — Maddy's programmes have guided thousands of founders to build real digital businesses. Not hacks. Not templates. Real foundations that compound.
As a strategic partner for TikTok, Adobe, and HP, Maddy creates content and campaigns that connect enterprise technology with the entrepreneurs and business leaders who need it most.
As a university guest lecturer, keynote speaker, and host of the Write This Down podcast, Maddy brings the Flight Path Method to stages and screens worldwide — making marketing strategy accessible for every founder.
On stages. On screens.
Driven by a belief that marketing should empower, not confuse, Maddy leads a hybrid model of consulting, education, and strategic advisory — designed to help brands unlock what makes them iconic and turn that into tangible results.
Her work sits at the intersection of creativity, behavioural science, and unapologetic execution.
Book Maddy for a speaking event →
"When things stop working — go back to the foundations. Back to people. Back to psychology."
EU citizen. Global presence.
Maddy creates sophisticated, emotionally resonant travel content tailored specifically for high-net-worth families, luxury hospitality providers, and elite brands seeking authentic connection.
An EU citizen raised in Australia and fluent in both English and German, Maddy effortlessly bridges cultures and markets, crafting content that resonates deeply with international audiences.
Hotel du Cap-Eden-Roc, Antibes · Dior Spa
Belmond Splendido, Portofino · Carlton, Cannes
Grand Hotel Miramare · Chateau Capitoul, Narbonne