Built by Birdcage  ·  The Complete System

Your brand.
Built.

Done for you.
Done right.

Strategy. Identity. Website. Content system. Funnel. Ads. Everything your business needs to grow — built by the team that has done it for hundreds of founders. In 12 weeks.

Apply for This Quarter  →
~$12,990 Average investment  ·  Priced to your needs

Limited intake each quarter  ·  Applications close when spots fill

Built by Birdcage
BUILT BY BIRDCAGE  ►  THE COMPLETE SYSTEM  ►  STRATEGY  ►  BRAND IDENTITY  ►  WEBSITE  ►  CONTENT SYSTEM  ►  FUNNEL  ►  ADS  ►  12 WEEKS  ►  DONE FOR YOU  ►  BUILT BY BIRDCAGE  ►  THE COMPLETE SYSTEM  ►  STRATEGY  ►  BRAND IDENTITY  ►  WEBSITE  ►  CONTENT SYSTEM  ►  FUNNEL  ►  ADS  ►  12 WEEKS  ►  DONE FOR YOU  ► 
You know what you want to build
You're ready to invest properly
You want it done once and done right
You're ready to hand it over
Why founders come to us

You've tried to build it yourself.
It's still not right.

Most founders spend two to three years patching together a brand that still doesn't feel finished. Every fix creates another gap. The business keeps growing but the brand keeps holding it back.

Built by Birdcage exists for the founder who is done with the patchwork. One team, one system, one outcome: a brand built to the standard your business deserves.

What's included  →
Who this is for

Built by Birdcage is right for you if:

The Ready Founder
Your business is real. Your brand doesn't reflect it yet.
  • Revenue is coming in but your site undersells what you do
  • You've been operating on hustle and referrals
  • You know it's time to back yourself with a brand that looks the part
The New Launcher
Starting out and want to do it right the first time.
  • You have the idea, the skills, and the drive — but not the time to build everything yourself
  • You want to launch with authority, not patch things together as you go
  • Getting the foundations right from day one is non-negotiable
The Relauncher
You've outgrown your original brand and you know it.
  • What you built in year one no longer reflects you
  • Your offer has evolved, your audience has sharpened
  • You need a brand that matches the business you're actually running
The Growth-Ready Operator
About to scale. Foundations need to be in place first.
  • You're about to hire, launch a new offer, or run ads
  • You know that scaling without foundations is expensive
  • You want one team to build everything before you accelerate
Birdcage team
The Birdcage Difference

One team.
One method.
No handoffs.

Most agencies outsource the strategy to one person, the design to another, the copy to a freelancer. By the time it gets to you, nothing is coherent. At Birdcage, the same team that builds your strategy builds your identity, website, funnel, and ads. The Flight Path Method runs underneath every piece.

See what's included  →
What's included

Six systems.
One complete brand.

Everything built together, by the same team, using the Flight Path Method. Nothing outsourced. Nothing templated. Everything built for your business specifically.

01
Foundations
Brand Strategy
The thinking that makes everything else work. Positioning, audience definition, messaging hierarchy, and the competitive angle that makes your brand impossible to ignore.
  • Brand positioning statement
  • Audience personas and pain mapping
  • Messaging framework and tone guide
  • Core offer architecture
02
Visual System
Brand Identity
A complete visual identity built on your strategy. Logo system, colour palette, typography, photography direction, and all assets your team needs.
  • Full logo suite
  • Colour palette and usage guidelines
  • Typography system
  • Brand style guide
03
Digital Home
Website
A conversion-focused website built on your brand foundations. Not a template filled in with your logo. A site that sells, qualifies, and converts.
  • Homepage, about, services, contact
  • Offer landing pages
  • SEO foundations built in
  • Mobile-optimised throughout
04
Publishing System
Content System
A repeatable content engine so your team shows up consistently without starting from scratch every week.
  • Content pillars and topic framework
  • 90-day content calendar
  • Email nurture sequence
  • Social media templates
05
Conversion Architecture
Sales Funnel
The full path from stranger to buyer. Lead magnet, landing pages, email sequences, and checkout flows designed to convert.
  • Lead magnet and opt-in page
  • Email welcome sequence
  • Sales page for primary offer
  • Checkout and post-purchase flow
06
Paid Traffic
Ad Strategy
A paid media strategy built on your foundations. We build the brand first. Then we run the ads. Every dollar works harder when foundations are right.
  • Platform strategy and recommendation
  • Ad creative and copy
  • Campaign structure and targeting
  • 30-day launch campaign
How it works

12 weeks.
One clear path.

The Flight Path Method runs underneath everything we build. Same process. Same order. Because the order is what makes it work.

Wk 1–2
Strategy
Wk 3–4
Identity
Wk 5–7
Website
Wk 8–9
Content + Funnel
Wk 10–11
Ads
Wk 12
Handover
01
Weeks 1–2
Discovery and Strategy
The foundations
We go deep on your audience, positioning, and offer architecture. Everything built in the next ten weeks flows from what we uncover here.
You get: Brand positioning document, audience personas, messaging framework, offer architecture
02
Weeks 3–4
Brand Identity
Visual system
Your visual identity built directly from the strategy. You review and approve at every stage before anything moves forward.
You get: Full logo suite, colour palette, typography system, brand style guide, social templates
03
Weeks 5–7
Website and Copy
Your digital home
Architecture, conversion copywriting, and design built simultaneously. Every page is written before it is designed. Nothing looks bolted on.
You get: Full website — homepage, about, services, offers, contact. Copy, design, and launched
04
Weeks 8–9
Content System and Funnel
The engine
Content pillars, templates, email sequences, and full sales funnel built and connected. A complete publishing and conversion system ready to run.
You get: Content pillars, 90-day calendar, email sequences, social templates, full sales funnel
05
Weeks 10–11
Ad Creative and Launch
Paid traffic
Ad creative, campaign structure, and your 30-day launch campaign. We don't turn ads on until the rest is working.
You get: Ad creative and copy, campaign structure, targeting setup, 30-day launch campaign live
06
Week 12
Handover and Training
Ready to fly
Full handover of every asset, every login, every system. Live training with your team. You leave knowing exactly how to run what we've built.
You get: All files, all logins, all systems. Team trained. 30-day check-in scheduled
The method behind everything

The Flight Path Method.
Nine steps. Right order.

Every Built by Birdcage project runs on the same nine-step framework refined across hundreds of founder-led brands. Strategy before identity. Identity before website. Website before funnel. Funnel before ads. The order is the method.

The Flight Path Method  →
Strategy session

"We build the foundations first. Every time. Because a brand built in the right order works from day one."

Maddy Avery  ·  Founder, Birdcage Business Builders

Client Results

What happens when
the foundations are right.

All case studies  →
Fashion · Retail
From start-up hair salon to $1 mil and record sale
Fashion · Accessories
From startup hair accessories brand to sold out on first launch
Fashion · DTC
From $5k to $60k in 7 months for fashion brand
Luxury · Travel
From best-kept secret to Wall Street Journal for ultra-luxury NZ retreat
Finance · Bookkeeping
From just an idea to booked out bookkeeping business
Real Estate
From "I'm going out on my own" to thriving real estate agency
Fashion · Maternity
From concept to carving out a new industry for maternity intimate brand
Health · Naturopathy
From new one-woman-show to trusted naturopathy empire
E-commerce · Outdoor
From clunky to converting for outdoor living disruptor
What happens once you're Built?

The end of the build
is the start of everything.

Week 12 is handover, not goodbye. Depending on where you want to take things, there are two ways we can continue working together.

Option 01
Strategic Advisory

We act as the strategic oversight and upskilling team for you as a founder, or for your internal marketing team. Someone who knows your brand inside out, in your corner as you grow.

  • ·Monthly strategy sessions and brand reviews
  • ·Campaign review and feedback on new initiatives
  • ·Upskilling your internal team as you hire
  • ·On-call strategic guidance when decisions need to be made
Talk to us about advisory  →
Option 02
Managed Marketing

Where the fit is right, we can explore an ongoing managed solution — Birdcage continues to run your marketing as an embedded team. Selective and not available to everyone.

  • ·Ongoing content creation and campaign management
  • ·Paid advertising management and optimisation
  • ·Monthly reporting and strategic direction
  • ·Available to Built by Birdcage graduates only
Enquire about managed marketing  →
The Investment

Built once.
Built right.

Built by Birdcage — Complete
$12,990
Average investment
Priced to your unique needs  ·  12 weeks  ·  Scoped per project
  • Brand strategy and positioning
  • Complete brand identity system
  • Conversion-focused website
  • Content system and templates
  • Sales funnel end to end
  • Ad strategy and 30-day launch campaign
  • Full asset handover and team training
  • 30-day post-launch check-in
Apply for This Quarter  →

Application required  ·  Limited intake

Not sure if this is the right level for you?

Built by Birdcage is a significant investment. It's designed for founders who are serious, ready, and clear on what they want to build. If you're earlier in the journey, Flight School gives you the same foundations in a guided format.

Compare: Flight School  →

Intake is limited to four clients per quarter. Every project gets the full team, the full method, and the full attention it deserves. Applications reviewed within 48 hours. If we're not the right fit, we'll tell you that too.

Payment options

Full payment or split into two instalments. Payment plans available on request. All pricing in USD. Australian clients: AUD equivalent quoted on application.

FAQ

Questions we get
every time.

Still have something we haven't covered? Book a discovery call.

Book a discovery call  →
How involved do I need to be during the 12 weeks?
More than you'd expect, less than you're used to. We run the project. We do the building. But you review and approve at every stage. Expect three to four hours per week, mostly in review sessions and feedback rounds.
What if I already have some of this in place?
Every project is scoped individually. If you have a website that's working, we don't rebuild it for the sake of it. The application process is where we work out exactly what needs to be done.
Do I own everything you build?
Yes. Full ownership of every asset, every file, every login. Nothing is held behind a subscription or locked to our platforms. When we hand over, it is yours completely.
What happens after the 12 weeks?
A 30-day post-launch check-in is included. After that, strategic advisory or managed marketing is available for the right clients. See the "What happens once I'm Built?" section above.
How do I know if I'll be accepted?
We review every application and respond within 48 hours. We take on projects where we know we can deliver a strong outcome. If you're not the right fit right now, we'll tell you why and point you toward the right next step.
Can I see examples of your work?
Yes. Our case studies page covers a range of industries and business types. You can also ask to see specific examples relevant to your industry during your discovery call.
Applications open

Ready to hand
it over?

Book a Discovery Call  →

Limited to 4 clients per quarter

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