For New Businesses
You have the idea.Now let's make it real.
Six modules. Nine steps mapped. Build in the right order from day one.
$129USD · One-Time
Hatch — The Pre-Flight Checklist ✦ $129 USD · One-Time ✦ Self-Paced · Start Today ✦ 6 Modules · 9 Steps Mapped ✦ AI Prompts + Templates Included ✦ Lifetime Access ✦ Hatch — The Pre-Flight Checklist ✦ $129 USD · One-Time ✦ Self-Paced · Start Today ✦ 6 Modules · 9 Steps Mapped ✦ AI Prompts + Templates Included ✦ Lifetime Access ✦
Who it's built for.
The Starter
You have the idea. Not the roadmap.
You don't know what to do first. Hatch gives you the complete picture before you spend a cent in the wrong direction.
"I don't even know what I don't know."
The Creator
You have an audience. Not a business.
The following is there. The infrastructure — email list, lead magnet, offers, funnel — isn't. Hatch shows you exactly what's missing.
"I have followers but no idea how to turn that into a business."
"Most founders aren't missing effort. They're missing order."
What you walk away with.
Hatch covers all nine steps. Deep on the first three. A precise execution checklist for the rest.
- Video, eBook and Quiz style learnings
- Personal and Business Reflections to build a business authentically yours
- Know exactly who your best customers are
- Create a brand ecosystem people fall in love with
- Step-by-step execution guidance for every stage of the build
- AI prompts and downloadable templates to keep
Nine steps. All of them. In order.
Every business needs these nine foundations before it can take off. Each step depends on the one before it. Hatch maps all nine.
Know — Steps 1 to 3
01
Founder Purpose + Direction
Covered in full02
Audience Lens + Psychology
Covered in full03
Brand Pyramid
Covered in fullBuild — Steps 4 to 7
04
Digital Business Setup
Direction + checklist05
Photography + Content Bank
Direction + checklist06
Social Media + Personal Brand
Direction + checklist07
Website
Direction + checklistLaunch — Steps 8 to 9
08
Analytics + Tracking
Direction + checklist09
Lead Magnet + First Sales
Direction + checklistInside Hatch
Six modules. Self-paced. Yours forever.
Work through it at your own pace. Return to any module whenever you need it. Every update included.
00
Welcome
Welcome to Hatch
The Flight Path Method. Why the order matters. Which founder you are.
01
Step 01
Founder Purpose + Direction
The Favourite Founder Self framework. Values, goals, beliefs. Who you are before you build anything.
02
Step 02
Your Audience Lens
The 5 audience lenses. The 7-question diagnostic. Exactly who you are for and how they buy.
03
Step 03
Your Brand Pyramid
All six layers of your brand strategy in one framework. From what you sell to the movement you lead.
04
Steps 04 to 09
The Execution Checklist
Precise checklist for the remaining six steps. What it is, what done looks like, which tools to use.
05
What's Next
Your Clear Next Step
A direct recommendation based on your gaps. Flight School or Built by Birdcage.
Start with the full picture.
One payment. Lifetime access.
Hatch — The Pre-Flight Checklist
$129
USD · One-time payment
- 6 self-paced modules with Maddy
- Video, eBook and Quiz style learnings
- AI prompts and downloadable templates
- Lifetime access including all updates
- Clear next-step recommendation on completion
Self-paced · Start immediately · No subscription
Questions answered.
Or reach us at [email protected]
Does Hatch teach me how to build everything?
+
No. Hatch goes deep on identity, audience and brand strategy, then gives you a precise checklist for the rest. The full guided implementation is Flight School.
How long does it take?
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Most people work through it in a focused weekend. Six modules, self-paced, no deadline. Lifetime access means you can return whenever you need it.
What happens after Hatch?
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The final module gives you a direct recommendation. Flight School for the full guided build at $2,490 over 16 weeks. Built by Birdcage for done-for-you from $12,990.
Is Hatch right for an existing business?
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Yes. If you've been building without a clear strategy underneath, Hatch will show you exactly which of the nine steps are solid and which need work.
The full picture.Before you build a single thing.
$129. Six modules. Nine steps. The right order, from day one.
One-time payment · Self-paced · Lifetime access